Hotels + Spas

Optimising Revenue

Driving growth for hospitality businesses and entrepreneurs since 2009.

Based in Cheltenham with satellite offices in London and Antigua, we specialise in driving growth for luxury hotels and spas. Our detailed discovery projects point to the opportunities and our comprehensive frameworks deliver the strategy you need to grow.

There’s a space in your business for growth. To craft a guest experience that sets you apart from others. We have a long track record of success and an unwavering dedication to our clients.

Inspiring Change

Hotels

In the complex world of hotels, the same old playbooks no longer work. To grow your business takes serious know how. Does anyone really know what good looks like anymore?

Our approach is rooted in revenue, technology and data. But it is our digital strategy that delivers results. Time after time. Our Hotel Growth Programs cover exactly what you need. These frameworks are tried and tested. They continue to deliver year after year. Giving your teams, structure and guidance to deliver long term growth. Designed for success.

Spa’s have not had the strategic direction that hotels have enjoyed. It’s time to address the imbalance.

We take Spa Directors, Managers and Supervisors through an interactive journey, a course packed full of ambition with 9 core modules; an Introduction to Spa Growth.

Led by Sara, this is a course for teams to develop business acumen . Interactive, collaborative and full of revenue tactics. Hotels have been running sophisticated strategies for a long time. Now it’s time to focus on the spa.

If you want to improve your business skills. This course is for you. Our first intake starts in January 2025. Register your interest.

Spa’s

“It’s like the team walk in, bringing with them, a magic calculator.”

Services

  • For Hotels and Spas. This plan will give you the insights you need on the road to business growth.

    • 2 - 4 week project

    • Full Service audit or department deep dive

    • Detailed outputs and action plan with growth targets and ROI

  • An Introduction to Spa Revenue. It's what the spa industry have been waiting for. Shaped by senior leaders, this course is about levelling up your knowledge. Driving more from your business and delighting your spa clients.

    • 9 modules

    • Interactive learning

    • Global Community

    • Membership

  • This plan cuts out the noise and helps hotels focus on impact. A playbook that will help your team make sense of their actions. Guiding the stratgeic pillars, covering:

    • Digital Strategy

      Paid Advertising

      Organic Search

      Direct Booking

      Spend Review

      Content & Brand

    • OTA Strategy

    • Booking Flows & Conversion

    • Revenue & Digital Alignment

    • Data & Insights Reporting Structure

    • Monthly Support

    • Board Advisory

  • This plan will support your Spa Growth. Empowering your spa and commercial team with detailed spa insights and a framework for growth.

    • Spa Revenue Optimisation

    • Spa Profit Optimisation

    • Guest Purpose & Brand Alignment

    • Digital Strategy

      Paid Advertising

      Organic Advertising

      Direct Booking

      Spend Review

      Content & Brand Storytelling

    • 3rd Party Opportunities

    • Booking Flows & Conversion

    • Data & Insights Reporting

    • Ongoing Support

  • If revenue is the basis for growth. Technology is the foundation.

    Requirement gathering is phase one, let's understand what you need, when you need it and what goals you hope to achieve.

    We specialise in driving performance, working with leading hotel and spa technology providers.

  • We offer bespoke consulting projects across the hotel, spa and wellness space. Our global network allows you to tap into world class experience. From pre opening feasibility studies to business turnarounds and smaller projects.

    We work with experienced agencies, technology providers and services companies and can act as your strategic lynchpin for all aspects of your business.

Get in Touch

Save a Spa - ce

Our 2025 Growth Plan dates will be available soon. We always advise planning ahead, a waitlist will be opened for dates after April 2025.